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The simple Brechtian device, knot tied around finger, reminder distance. In comparison, how overwrought today's hi-budget televisual orgies. An interesting observation from the PR even, "Layering text over moving image is as familiar now in memes, tweets and social media posts," - that these are memes, constantly updating, live, cycling between nonsense and prescient. An analog HUD. "Items that are overdetermined to point of banality, yet the obviousness of the operation does not lessen it." Now you get to watch TV with some ostensible criticality, two TVs at once, what could be better.
See too: Julia Scher, Gretchen Bender at Wilkinson