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Horoscopes broadcast amongst commerce, hosted as art. Astrology is particularly well situated to fit between both. (see: Art's Astrology: Sung Tieu at Emalin, Ei Arakawa at Kunstverein Dusseldorf, "[art,] a machine for semio-recombination we could call meaning. Artists become not merely the recombinators of signs, but the producers of machines to do this, to be turned to on, set to run. Endless interpretability becomes their function.") The stars down to Earth. It makes sense, feels comfortable, reminiscent of artist-made commercials in the 60s. Wresting open a space for its message, for your interpretation.
