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30 years before the future was female merchandised and Beyonce haloed herself a 30 foot font Feminist it seems Mikkola had already tensioned this feminism and commodification, the bronze Fearless Girls, and the activism of posture. There was apparently success. Then she left it. Which seems foreboding. Because as the PR states, "It's time for a new toy!"
See too: Andrea Bowers at Capitain Petzel