(link)
Cuteness is a gargoyle, the policing gremlins of Gothic architecture dispersed into media, into Pikachu, politically kneading your desire into acceptable dough. Cuteness creates artificial identification, forces sysmpathy, care, for an object its church. You become sympathetic to their cause, the militarized demons of the holy police state, Pikachu.
see too: Sam McKinniss at JTT, Misaki Kawai at The Hole, Sean Landers at Rodolphe Janssen