(link)
A little too early they were. They the waypoint between General Idea and 2015's Surround Audience.
2015: "10 years ago avenues to visibility were tightly controlled ... Today youth of the post-net are really post image-democratization, a time in which all images come preloaded with mass audiential capabilities, matched by cheap raw visibility's fungible version, exchangeable with any world (fashion, commerce, literature) equally, the gold standard of different disciplines."
But maybe GI was somehow ahead of it all, interested in viral conditions packaged in Trojan horses, not the medium but the dissemination as content.