Rhoades' pearoefoam was brilliant in its mockery of art mythification. The "factory of art" became actual factory, cartoonifing the symbolic conveyor belt, the transubstantiating of stupid object. The fact that it worked, that the objects became highly sought after art, was twice the fun. The above similarly mocks the potion-izing of certain essences, identities, importances. The things we put in the potion to make Aura. Press Releases or dolphin tongue, everyone has their own secret sauce. Which, like Rhoades, would be a joke if it didn't work so well. I mean you have artists today selling actual magic potions - wondering a question of what's the difference. Secret sauce is to taste.
See too: Masaya Chiba at Tokyo Opera City Art Gallery, James Lee Byars at VeneKlasen/Werner