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Images-forms which are shown in a certain way, i.e. in a studied “correct” way, under “correct” guidance, embedded in a “correct” strategy, are readily accepted, as if they have existed all the time. Repetition, while creating habit, nearly at the same time leaves a taste of déjà vu. The end is an accepted boredom. Images-forms, no matter how strong they are, may appear perfectly normal, submitted, tame, having reached the saturation point. The images are experienced as something “retinal,” which is also the experience one is looking for: the significance underneath is kept at a distance. We are inclined to dispose of any images which cannot be used to finish our homework, as mere scenery for more important things that we supposedly have on our mind. To demonstrate this obvious wearing out of images, I started looking for basic forms with a very simple structure but a heavily loaded content.
If Geys' work is confusing, ever shifting, it is because it voids itself of the general markers that usually demarcate its sense/use/meaning. Geys' don't necessarily ordain a use, something "used to finish our homework" but instead images which flight in and out of an ability to read them for information. A language we are not necessarily tasked with translating but ascertaining whether meaning at all.
See too: Guy de Cointet at Museum Leuven
