"The techno-conceptual ... presents today’s shopping experience as yesterday's pagan rituals, the work’s ostensible entomopathogenic function serves to force its host, the luxury goods system, to self-expose. This is the Koonsian fantasy of the gallery, that objects put under its disenchanting light will perform a sort of auto-dissection. ...
Ostensibly this is using the machine to kill the machine. Or at least a publicity project for a new religion to destroy the machine. A publicity campaign to end publicity campaigns. ... confused with what floor of irony we are intended to exit on..."