"There's a published panel discussion in which [Denny's] staunch refusal to talk about artmaking in any terms but the corporate terms of "product" "content" and "brand" leaves the other art-types at a sort of incredulous distance, wondering whether to refute the position (corporate terms obviously implying evil) or understand it at the safe distance of metaphor. This "struggle" to come to terms with such description is mirrored in much of the writing about Denny's work, in which writers search desperately to find where the critique - that of course must be there- lay...."
"...there isn't "critique" in the ambivalence of Denny's semi-archaeological work... "critique" for Denny would only be part of experience of the product, its brand. In the same panel, stating a complicity with capitalism that he "doesn't want to kill," Denny is challenged with what he does "want to kill," again implying the assumption of "critique" that the artworld so desperately needs. Denny responds, "That's not my goal. My goal is to make interesting content."
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Simon Denny at MoMA PS1