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How many artists/art projects have started, or started as, a fashion brand? It's almost a genre at this point, the "art" fashion brand. (This one is the slightly more material-historical project of Beca Lipscombe and Lucy McKenzie.) Fashion is a perhaps more honest about its object, which is really the brand, the effort to construct the aura that anoints its objects. And honesty about what backs the work allows for a more complete control over the gesamtkunstwerk, the ads, the displays, the showroom itself. The walls don't even need to be white, the production line of aura.
