(link)
The commodity is the form we now think in. The variations of fish getting more and more micro, they blur together, or are these just the same sculptures as before? Which may be the point, the purchaser isn't buying the particular product on the shelf but the idea behind it. This store's Scotch-Brite® Non-Scratch Scrub Sponge might be pink and the one in the commercial is a more regal yellow, but you are not any longer buying the sponge for its color, you're buying it for what it can accomplish in your home.
Se too: Cosima von Bonin at House of Gaga & Magasin III Jaffa, Cosima von Bonin at Friedrich Petzel