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More and more it's become important that images are "striking." They look powerful on walls or bus stops. Big colorful bonanzas about an inch deep. This is the language of advertising. Painting, it turns out, is the advertisement that advertises itself. Self-advertisement in painting. It's what artists are becoming wise to. You could strap any tagline from Coca-Cola onto these paintings and it would make sense. It's just now the product name is scrawled on the back. Big dumb abstractions sell for more. For a more complicated take on this transactional form of visual language look at Charlene von Heyl.
(Also, I thought we put a pause on the "process based abstraction" thing after the whole stumbling in search of brains thing?)
See too: Alex Hubbard at House of Gaga (1), Alex Hubbard at House of Gaga (2), Charline von Heyl at Petzel & Deichtorhallen, Charline von Heyl at Gisela Capitain, Charline von Heyl at Capitain Petzel