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This used to be fun, these adbusters-like detournements in the world, ostensibly confusing comical estranging. But who has the energy to care about another wacky project teasing the signs of commerce we've grown so numb to. It's all synonymous with silicon valley buzz words. Surrealist irruption becomes the tech-industry's mythical "disruption." That the language of these two movements (surrealism and big-tech) mirror each other is surrealist of all. Capital has forced surreal worlds in a way that art couldn't compete. Making this feel less comically extreme and more just like normal business, you can find these things just like this out there in the world, which may be Bader's - again hamfisted - point. The world is just the world, this is just the world.