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If Matthew Barney somehow didn't know of Ulrike Ottinger's oeuvre then a medal is in order. Others have made the connection in terms of gender, surrealism, mythos, which is accurate if vague horoscope retro-prediction. But the more distinct fingerprint lay in Ottinger's use of the promotional still image as a mode itself, able to connote and transact meaning equivalent to the film, a received token with through which to speak, a common communal currency. Barney had to have known of this when he turned the promotional image into a metastasized hypertrophic version involving stylists, lighting and image consciousness to an extreme, into basically Levi's ad campaign of artistic hubris. Cremaster succeeded, regardless any filmic merit, on its ability to manifest excitement and intrigue as a promotional vehicle, a cultural mythos that mirrored the mythos within. At the time you could almost talk about Cremaster without having seen any of it, the image was so omnipresent. Seeing was of less import than having being able to have an opinion and know of it. Having gained traction ever since, this form of promotional vehicle cannot be understated in importance post CAD/insta etc. when pipes and what they can funnel is tantamount.