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Towards a language of the promotional still, which, brandishing the act it can only suggest but never actually capture, becomes a sort of gestural pool, an we infer. In this way the promotional image, suggests narrative, a story we can't see, making them function the way altar paintings once had: creating icons for stories, propaganda for their churches.
The promotional image has a leg up on art since it doesn't finalize itself, it withholds its decisive utterance. It gestures a story, but we are not allowed to speak of it, since we can't "know it." Serving cake and keeping it too, spread, replicate without depleting itself.