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The PR would have you believe that Bismuth is painting faces into the inkblot patterns, adding a layer of personal subjectivity that we could construe as "meaning" rather than arbitrary symmetries. The symmetry we've all but been proven to find attractive and alluring and thus their inscutability matters none, we are attracted to something that can never provide the release of information instead only decoration. And while there may be information encoded in the whorls a fingerprint can only be identified, it cannot tell you anything about its finger, this is a only a lure, to design a blankness we desire. A serviceable PR.