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Typographic enunciation. Abstraction that get its content too - legible. All manner of questions in the difference between reading and looking. One is data processing, a systemized manner we have been trained specifically for. That though the "lake" in your head is not mine, we have quasi-equitable terms of exchange. And so you can disappear into a text, be "transported." Looking keeps you here, staring, what you are meant to do with that is up to you. The difference between a serif or sanserifed "GRAB" is interpretable. This "Grab" is fancy, that "Grab" is plain. The different garb we dress in. Despite comics' or Wool's long interest in such matters, these are dressed tastefully in tuxedos to match our white walls.