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You have to admit, artists are grass to the hammering of cultural winds, growing sternly against it while sternly whipped with it. So more text in space, the billboard space of advertising, of ad copy, of slogans, mottos, quips, of the ability to deliver a phrase into you. Clipped from its context, it floats, wafts with a sort of empty vigor. The blunt brunt of the advertorial, slapping you with words you can read, recognize, but fail their handshake of emotional resonance, whacked with a Whiffle bats, the lack of becomes its main force. The bathos of artistic text, failing, becomes the means of overcoming that hollow form of advertorial address by embodying it, deploying it for all its tragic cruel means.
clipped words: Matt Keegan, Kay Rosen at Grazer Kunstverein, Hanne Lippard, Nora Turato at Metro Pictures, Gene Beery at Shoot the Lobster, Karl Holmqvist at Sant’Andrea de Scaphis, Sue Tompkins at Lisa Cooley, Jenny Holzer at Blenheim Palace, Barbara Kruger at Sprüth Magers Peter Fend at Essex Street, CAWD on Fetish, Frances Stark at Museum of Fine Arts Boston, Frances Stark at Daniel Buchholz and Daniel Buchloz