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“Low-level advertising really speaks to me because it’s so forthright. All the information is there, there’s no bullshit..”
Kanye's Saint Pablo Tour merch designer and probably-not murderer of curt Cobain, Cali Dewitt here with his hammering textual effigies. The phrases, deprived of all context, still haunt. A good phrase is like a magic spell, an incantation, it makes itself truer every time you say it, saying it conjures its ghost into being. This rattling emptiness so apt to Kanye's merch, is perhaps the lovely subterfuge of Dewitt, hollowness doesn't preclude impact horribly.
see too: Gene Beery at Shoot the Lobster