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The prototype produces a form to be extrapolated into a production, an object purchased and used, the sediment of which accretes a reality, our reality, the ubiquity of objects that littering our day and the world; the art object prototypes something similar but different. The mass produced car must appeal to millions, but as the product moves further into niche recesses of impossibly improbably decisions and the audience approaches one we begin to see less a car and more an accumulation of decisions which fracture common sense, the subject of what created it, the artist.
See too: Robert Grosvenor at Karma, Jonas Wood at David Kordansky