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The package as product, medium masseuse, the vessel which projects its internal object, which here isn't anything, instead the subject of art, the artist.
There's been a lot of liquor art of recent. Box and buildings too. and of course the eternal art and smoking.
Gina Folly at Ermes-Ermes
Pentti Monkkonen at Truth and Consequences
Pentti Monkkonen at High Art
"Paris De Noche” at Night Gallery
Pentti Monkkonen at Jonathan Viner