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Music videos were commercials you wanted to watch, in darkened rooms a flickering sales the subject/object created by the stream of images that swaddled it: the musician car object, attaching you in emotional and affective hooks humming strumming. When removed the sales-object removed
instead just silver celluloid, sexy form, of shiny surfaces rotating.
See too: Mark Leckey at Haus Der Kunst + Kunsthalle Basel