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The exhibition views show everything inside acrylic cubes like diamond ring displays for the you-can-not-touch sort, a barrier reflecting your meaty visage obscuring the objects. The documentation of the object themselves made in a photo studio sweep under day-glo lighting of product photography - they look like advertisements, a virtual form that doesn't exist, even for Fritsch, anywhere but the virtual image, like the perfect commodity you can't buy, the digitally reconstructed hamburger that looks nothing like our besogged meat IRL, its just an ideal, one that marionetting desire long enough to get you purchase the idea. Look at the the grey of the exhibition views, and the white crystalline radiance of the product photography. Are these not diamond adverts? The point of it surely.