Silke Otto-Knapp at Taylor Macklin
Yesterday's brand strategies reemerge in painting's today. Mona Lisa handbags, af Klimt on a tank, Carl Andre halloween costumes. You can't water down a public's desire for a painting, prevalence increases the throngs lined to see it, at distance, behind glass. Our recognition-of is the greatest asset of a painting, proving its commonality, prerequisite to fame. Your brand should be aqueous, malleable, placed on anything while retaining the specificity distinguishing yours from the competition. Otto-Knapp's strategy doesn't seem critical of such, rather recognizing it, if a painting can harbor artistic "voice," why not a dress, a dance, a rug. Deploy it as such.
see too: Silke Otto-Knapp at greengrassi
