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No one quite sure what made Pac-man desire the cherries, berries, pretzels, points yes, but also a sort of innate collectibility, even those not playing for points desire their plump glistening. Some objects have a value making them collectable, but other objects are manufactured to be collectible like cherries, Beanie Babies, Hummel figurines, model cars. Postage stamps have collectors and manufactured collectibility, those valued generally no one expected a need to collect. Both Lassry and Feldmann imprint themselves with the seductive collectible, because that's what they are.
