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It's hard to watch bodies adopt ad campaigns. If Imhof's performances seem made for the documentation that echo them it's because they have our beautiful youth retension this conformity to the fashion that will transmit them. Move behind the glass of magazine pages. Identity is performance, seeing its most theatrical version, fashion, as art performance looking like a fashion shoot, is a nightmare. All of youth's beauty is wasted, by everyone, but now you can watch it be caged live in the clothing of another.
See too: Tony Conrad's Glass
