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Trinkets, toys, and souvenirs, takeaway objects of little use but hold significance. The objects are total surface, tchotchkes are transactional objects made for the transference of the buyer's desire. The souvenir acts as a placeholder for tourists urge and must communicate this through look. The erotics of style, of desire, likely some vestigial expression of our sexual selection's wiring, which is why so many of them are cute. The distance from art is short, but a false canyon between.
The PR essay is good.
