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Like Annette Kelm, the advertorial method turns the photograph into a transaction flatly, a communication disposable, in which Czech's picture's refusal to mean, to sell, show the absurdity of such a transaction of your attention for its image, like a peacock preened without a sex to sell, its inanity comic.
See too:Annette Kelm at Meyer Kainer, Annette Kelm at Gio Marconi