The exhaustive potential of pleasure is further and further documented, enacted continuously. Interface - from CNN's talking heads to Matchmaking apps to bus ads - survive on their fittest evolving further adept stimulation of our primitive emotional wiring. WHO says by 2020 depression will be the second most prevalent medical condition in the world. Rats pleasure themselves to death. Brätsch's use of beauty as a deployable assaultive thing, prolific- likely what critics refers to as the artist's "advertising strategies" - is beautifully exhausting, like our tears forming jewels.
See too: DAS INSTITÜT at Serpentine Gallery, KAYA at Deborah Schamoni, Kerstin Brätsch at Gavin Brown
