Amanda Ross-Ho at The Pit

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The sign destroyed sculpture. Serra could not make something so big. The physical manifestation, the billboard is made to crush distance. By sheer determination of size it virtualizes space by collapsing distance between you and it, seen from two parking lots away. Turns the world plastic. Are designed with intent. Against the night the billboard burns with energy to grab you. The sign is made to penetrate, legibility as force. Legibility like attentional assault. Mental buggery with the wet muscle of signification replacing the consensual. It takes an equal determination to not see the sign for what it intends, replace itself with what it intends, the world with information. Hope: An exhibition of Giacometti sculptures and Neon.


See too: Amanda Ross-Ho at The Approach