Interactive art, of which this is, like Web 2.0's flourishing predicated on the 2006's person of the year, You, the system shifts from content generation to interactivity itself, turning itself into interface for the user themselves to self produce, the turnkey-op entrepreneurial dream, in which as long as the structure is up and running "content-revenue" will self-generate, perfect museum lobby bait fulfilling two functions in programs whose "outreach" have kids painting in the style of those artist to see themselves as, mimicking the corporate strategies as a manic oversized art-as-cartoon-absurdity version constructing a real crowdpleaser if there ever was one, because like Scanlan on Sehgal, even mediocrity is acceptable to a public so long as it has a hand in it.
