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Everything converts to signs. Of which Panayiotou is aware, the PR delivering the relevant Marx quote :
‘Value does not stalk about with a label describing what it is. It is value, rather, that converts every product into a social hieroglyphic’ Like books about bananas, the "
gripping chronicles of myth, mystery, and uncertain fate of the world’s most popular fruit," expounding their social political and economic history objects to objects as markers in a sea of human excess. Objects which if traced reveal whole strata of their conditions. And until then the blankness of objects staring back at you.