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Everything converts to signs. Of which Panayiotou is aware, the PR delivering the relevant Marx quote : ‘Value does not stalk about with a label describing what it is. It is value, rather, that converts every product into a social hieroglyphic’ Like books about bananas, the "gripping chronicles of myth, mystery, and uncertain fate of the world’s most popular fruit," expounding their social political and economic history objects to objects as markers in a sea of human excess. Objects which if traced reveal whole strata of their conditions. And until then the blankness of objects staring back at you.
