(Paysage & Treignac Projet)
The animism that pervades contemporary sculpture is a compositional strategy of curators and artists drawing out a latent feature of minimalism described already in 1967 by Michael Fried as a "theatricality," and used as a showroom potentiality, a sort of pornographic objecthood in a showroomization of art, imbuing importance with display strategies arranging attention, prioritize the presence of the object in relation to a viewer, no longer the blank mirror objects of minimalism creating a stage to hold the viewer/actor, but objects which the actor, you, holds in relation to themselves, Hamlet touching the cranial vault to his own, all under the shadow-less white light of product photography or god.
See too : Ian Kiaer at Lulu , Michael E. Smith at Sculpture Center , Sophie Nys at Crac Alsace , “Seven Reeds” at Overduin & Co.