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Estranging experience, a radical redefining of the exhibition ritual, recontextualizing the social, what RA really brought over from the experience economy was an entertainment system, and it is fun, this is fun blockbuster art, and that is important, that could be theorized and conceptualized, a value-added for museums that could adopt its populist modes to adorn their lobbies with an outreach program of social fantasy that critical demographics could more than happily accept as art.
Co-curated by Hans-Ulrich Obrist and Alex Poots, with consulting curator Tom Eccles.
And see too: Philippe Parreno at Esther Schipper