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Moulton assuming the dress of pop advertorial address - here New Age stylings in lo-production training-video awkwardness - playing its advertising of people to themselves. It's an off-comedy in the vein of Mike Smith and David Robbins, self-deprecating humor at mass culture's consolidation and prepackaging of identity through its transference of an emotive link, here with a character, like laugh-tracks, to stand in for our own. No matter how bungling the address we desire the naive awe Moulton's character feels at "gloves." and Moulton's uses this to play against it a Rachel Rose like assemblage of effects, rupturing our affective link with it through its onlsaught of signs, tone, irony. It's ultimate laugh is the empty-feeling that its humor ultimately lays bare.
see too : Rachel Rose at High Art , Petra Cortright at Société , Pipilotti Rist at Hauser & Wirth
