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The new method of artistic identity production, vacant-token-products for the gallery leaving the unsaleable cultural-capital building for the museums. Benedict has always been, like Kanye, a wonderful producer woefully lacking in “content.” Instead the arrangements are based on the formal material massaged in the medium of the network, buoys in the flow. Though Yeezus was great.
And Benedict's turn towards video production gives the most interesting results, yet the temptation to connect Benedict’s passé part-outs to the subliminal-abjection of the anti-adverts - both creating a fragmented disgust - would miss how sick-sweet repulsiveness of Fried Chicken and KFC commercials is premised on their physiological allure set against a much deeper horror. Benedict’s are closer to the phenomenon of trypophobia, a socially spread internet “fear,” presenting a study of whether it actually premised off a biological response or a form of social inclusion
See too: Will Benedict at Balice Hertling